Friday, September 14, 2012


After the KONGTROVERSY created by The Wall Street Journal's article, "Nike will debut its priciest sneaker yet—an expected $315 LeBron James basketball shoe that includes its own electronics." — a heated debate amongst the media and public ensued. Amidst a global recession, Nike seems to be raising prices on their line of signature basketball sneakers instead of trimming down the costs. But sneaker collectors and fanatics are accustomed to the "outrageous" prices for a pair of "exclusive" kicks from the King of the NBA: LeBron James — Michael Jordan of his era.

Official debut of Nike's LeBron X was worn by LBJ during the gold medal game vs. Spain in the 2012 Olympics

Perhaps Nike took heed to the criticism when they announced that a "limited release" of LeBron James’s new signature sneaker “LeBron X” is set to be sold in a package for $270 on September 29th, 2012. ESPN states, "Majority of the LeBron X shoes that will hit the market on Sept. 29 will retail for $180. But the Nike+ enabled version of the shoe, which allows for technology to be embedded in the mid-sole of the shoe, will be sold with the sensors, the adapter and charger -- together called the Sport Kit -- for $270."

411: The first signature sneaker from the LeBron James series (Nike Air Zoom Generation) sold for $110 back in 2003. Earlier this year, Nike sold the LeBron 9 PS Elite went for $250 and a lesser-expensive LeBron 9 for $170. Although not quite $300, the $270 LeBron X will still be among the most expensive sneakers ever released. Unlike the Starbury brand which prices its sneaker product at an affordable $14.98 per pair –a fraction of the cost of other popular basketball kicks, discount pricing doesn't seem to be on Nike's agenda.

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