Monday, February 11, 2013

Jordan Brand's 2013 Year Of The Snake Collection

Air Jordan 1 High

To celebrate & commemorate 2013 as the Year of the Snake on the Chinese lunar calendar, the Jordan Brand will introduce the YOTS (Year Of The Snake) Collection Pack — which include models from Jordan Brand’s past and present.

Lace-lock feat. snake-eyes

 Drawing inspirational cues from a snake's sixth sense-like ability to detect body temperature & environmental changes in its prey, the Jordan Brand YOTS collection brings that heat-sensory story to life through rich colors & materials.  

From the past — Air Jordan 1 Retro High uses a gradient outsole and upper featuring both suede & patent leather w/ distinct colors to symbolize the effects of temperature change.

Melo M9

 For the present — Melo M9 sports an exotic blend of yellow/red-orange colorways that mimics a snake’s infrared heat-sensing system. It is constructed w/ a textured & patent-leather combination and also includes special Year Of The Snake badges from the back heel and the lace dubret.

Snake-eyes on the lace-lock

Both MELO M9 and Air Jordan 1 High share rich-color palettes that include Blacken Blue/Bright Citrus/Hyper Red/Raspberry Red/Deep Royal Blue & Volt colorways for a suggested MSRP of $280.

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