Friday, February 1, 2013

Volkswagen’s ‘Sunny Side’ TV Commerical

Volkswagen has been on a roll...super roll for the Super Bowl –that is!
How’s this for a viral advertising strategy? Get a good ol' fashioned sing-a-long song led by reggae legend Jimmy Cliff — belting out The Partridge Family’s “Come On Get Happy” w/ a roster of recognizably sad and furious YouTube “stars,” including eHarmony cat lady, angry politician Phil Davison & “Sad Packer Fan.” 

Volkswagen has created some of the more memorable Super Bowl ads over the last few years, including 2011′s viral hit “The Force” (which currently has 54 million views on YouTube).

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