Sunday, March 17, 2013

Pepsi MAX & Jeff Gordon Present: "Test Drive"

Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on the test drive of his life. #GordonTestDrive

In this digital-age and our generation's infatuation w/ everything viral, it is ironic and somewhat disappointing that famed-NASCAR driver Jeff Gordon donned a disguise as Mike and went on a supposed hidden-cam "test drive" that frightened the "sh*t" out of a poor car dealer — Steve.

The Web seemingly loved it — as the video went viral in a matter of days:

23,549,933 YouTube views & counting

What is disappointing is the fact that yes -it was Jeff Gordon in a disguise but no -it wasn't the "legendary" race car driver who was driving in the commercial and no -Steve the hapless car dealer is not a "real" car salesman.

Commercial trickery at its finest?
You bet.

Was it disappointing?
Yes it was.

But did you enjoy it or find it funny?
I guess that's all that matters...right Mike/Steve?

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