Thursday, December 25, 2014

Behind The Business Of Department Store Holiday Windows

Behind the Business of Department Store Holiday Windows

Each December, millions of people file into department stores around the world, but an even higher number stop before they make it through the doors.

Macy's holiday display

The reason: the seasonal displays, which have become increasingly elaborate since the late 19th century, when Macy’s reportedly first decorated its plate-glass facade with scenes from “Uncle Tom’s Cabin.”

Led by modern dream makers such as Dennis Freedman of Barneys New York and David Hoey of Bergdorf Goodman, today’s stores spare little expense to create over-the-top tableaux, employing hundreds of design elves and calling on celebrity “curators” from Baz Luhrmann to Lady Gaga to bring the magical mise-en-scènes to life.

Macy's and other NYC department stores unveil elaborate holiday window displays
Here, a brief look at the blood, sweat and baubles behind one of the season’s most beloved traditions. — Zach R. Gross | The New York Times Magazine

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