Thursday, December 25, 2014

INSIDE KNOWLEDGE: Bergdorf Goodman's Spectacular Holiday Display



Making Bergdorf Goodman Holiday Windows in 2014 | The New York Times

A look behind the scenes at the creation of a Bergdorf Goodman seasonal display in New York.

Produced by: Marissa Kaiser

Holiday Windows 2014: Inspired

A Look Behind the Curtain from Designer David Hoey

We spoke with David Hoey, the man behind the legendary Bergdorf Goodman windows, about this particular season:


“Early this year, the creative departments at Bergdorf Goodman selected a one-word holiday theme for 2014: Inspired. We found this particular word itself to be inspiring. It was all we needed to launch a set of windows celebrating the arts—after all, isn’t art the product of inspiration?


We decided to base each window on a major art form, drawing equally from the fine arts, performing arts and applied arts. For our main windows, we settled on literature, architecture, theater, painting, music, dance, sculpture and film. Each window would be designed independently from the others. Each would be made from its own set of materials. But the entire set of windows would constitute a sort of eight-lesson course in art appreciation.


We now present these windows to pedestrians at 5th and 58th. Expect surprises. We have juxtaposed some of the arts with unexpected crafts. A few spoilers: The literature window has been made entirely from fabric, soft sculpture and needlework. The architecture window has been built completely from paper and old blueprints. The theater window is a sort of apotheosis of neon.

We are interested in traditional craftsmanship and the revival of old-school techniques. More than 100 artists and display artisans have contributed in some way to the completion of the windows this year.

We hope that this display will entertain, divert and—yes—inspire everyone who comes to 5th and 58th this holiday season.” — Bergdorf Goodman

Behind the Scenes images Photographed by Ken Hamm
Windows photographed by Ricky Zehavi

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