How a Producer for Hip-Hop’s Biggest Names Hacked His Way Into the Industry
Still not sold on his hacker cred? How about this: Before anyone had songs produced by Just Blaze on their phones or MP3 players, he infiltrated the industry via Motorola’s famed P900 two-way pager.
“I got my first bit of industry-wide notoriety programming ringtones for those things,” says Just. “Back then, there wasn’t such a thing as ringtones for your phone, at all. But Motorola included an app that allowed you to make customizable tones. The way you had to enter the music into the pager wasn’t really a musical approach. It was more a mathematical thing. It was all numbers, letters, and punctuation. Kind of like a language of its own.”
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Smith works in the car on the way from his apartment to Good Records in Manhattan’s East Village. Alex Welsh/WIRED |
“It was funny, people I had never met would hear my name and go, ‘Dude, I have all your ringtones on my phone!’” he says. “There was a rumor floating around that I learned to make music by using the two-way, which was insane.”
These days, the man born Justin Smith, 35, is best known for one thing: producing hit records. Since 1999, Just Blaze has become a go-to producer for an army of pop stars, including Jay-Z, Drake, Mariah Carey, and Eminem. Able to switch effortlessly between live-sounding orchestral creations to electronic synth bounces, he’s also one of the most versatile producers working today. Very few people in the music industry could go from producing gritty soul tracks for the likes of Rick Ross and Kendrick Lamar to a creating chart-topping club hit with Baauer. But that’s all in a day’s work for Just Blaze. Let him tell it, however, and he’ll say all of this nearly didn’t happen. He was almost a programmer.
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Photographer Ben Grieme has a brief photo shoot with Smith in Midtown Manhattan. Alex Welsh/WIRED |
Fortunately, during his third year at Rutgers, Just Blaze got a chance to intern at the Cutting Room, the storied studio in New York that’s been used by the likes of Run DMC, Jon Bon Jovi, and SWV. Right before the spring semester of his junior year was set to begin, the studio’s night manager quit. Just Blaze was offered the position.
I’m the guy who’s always an early adopter, which I pay for sometimes
because sometimes there are problems, but I never understood the
backlash that it received for so long. Eventually, I realized people
don’t like change.
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Smith
works at his recording studio in Harlem, where he is fine-tuning a DJ
set for the HARD Summer Music Festival in Los Angeles, coming up in early August. Alex Welsh/WIRED |
What ended up happening was Just Blaze landing beats on some of the biggest rap albums of the late 90s and early 2000s, including Jay-Z’s The Dynasty: Roc La Familia and The Blueprint. But his success didn’t dampen his love of all things technological. The vocation of hip-hop producer requires some technical knowhow, as much of of the art and craft has been, and still is, done on drum machines and samplers. Just Blaze was no different. His first sampler, he says, was an ASR 10 that he begged his aunt to buy for him because it was the same one Wu-Tang founder and producer Rza used. But years later when he started at the Cutting Room, he noticed all the big names were using Akai’s MPC line of samplers which, despite lacking all the effects, was more versatile. It offered more opportunities for expansion than a MIDI keyboard and featured pressure sensitive rubber pads which made tapping out drum patterns a breeze. So he followed suit with a MPC 60. Only his was a bit more special than everyone else’s.
“I sold it, and I regret that I sold it, because I found out way later that it was the MPC used to program the drums on Slick Rick’s second album.”
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Smith, photographed in Manhattan’s East Village. Alex Welsh/WIRED |
“It was nothing like any other MPCs,” remembers Just. “The 4000 was a completely different unit. I loved it. I’m the guy who’s always an early adopter, which I pay for sometimes because sometimes there are problems, but I never understood the backlash that it received for so long. Eventually, I realized people don’t like change.”
Just Blaze embraces change. One of his favorite stories is about the time he built a custom laptop-based Pro Tools rig. These days, it’s common to see producers and engineers running Pro Tools on their laptops. That wasn’t the case in 1997. When Just Blaze called Digidesign, the company that created the software and owned it before Avid took over, he was told the company was working on a solution but it’s “not something that’s possible right now.” Just Blaze took that as a challenge.
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Smith meets up with Schott Free, a former A & R for Loud Records outside of the East Village Radio headquarters in Manhattan. Alex Welsh/WIRED |
“There are music apps that I use on the iPad, but they’re mostly synths and whatnot. I’m not making music on the iPad right now; I just use it as a sound module,” he says. “I need tactile feedback, which sounds weird coming from an iPhone user, but when I make music, I need to feel it. — Damien Scott | WIRED
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