Not Afraid: The Shady Records Story Ft. Eminem, 50 Cent, & Dr. Dre
Eminem, Paul Rosenberg, Dr. Dre, and 50 Cent all reflect on how Shady Records became one of the most dominant labels of the 2000s.
The new millennium brought forth a tidal shift in the music industry and one artist stood tallest in that transformation. Marshall Mathers, more commonly known as Eminem, swept the global music scene with his unique phrasing, infectious productions, and almost uncomfortably confessional lyrics. The new documentary Not Afraid: The Shady Records Story, produced by Complex Media, traces the meteoric rise of Eminem through his solo efforts, high-profile collaborations, and the formation of his own company Shady Records.
The origins of Eminem's career as rap superstar began under the tutelage of Dr. Dre, who exposed his young protégé to the possibilities of music production, and the creation of a consistently provocative sonic experience which carries over the course of an entire album. Another early collaborative influence was Paul Rosenberg, a budding music manager who always dreamed of starting his own record label. Hitting it off with Eminem upon their first meeting in 1997, the two would make that dream a reality two years later with the founding of Shady Records. Their partnership is sketched in the classic creative-managerial mold; Eminem lives for the studio, crafting the most appealing and provocative beats he can conjure, while Rosenberg works to refine the image of their company, and markets each production to reach the most receptive masses.
Featuring insights from Dr. Dre, 50 Cent, as well as Eminem and Rosenberg, Not Afraid: The Shady Records Story examines the trajectory of a record label that went from boutique status to a full-fledged hit factory. In the process, Eminem, accompanied by his carefully recruited roster of artists and other creatives, continues to change the face of music. — Top Documentary
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