Friday, April 15, 2016

The Rise And Return Of Ralph Lauren's Iconic Polo Bear


He is a man of contradictions.
Innocent yet sophisticated. Suave yet cuddly. A beloved children’s toy…who enjoys an occasional martini. He’s been spotted hobnobbing with international celebrities, written about in leading newspapers, and even played a critical role in shaping the cover of a seminal hip-hop record. He is, of course, the Polo Bear, and this is his story.
Polo Ralph Lauren RLX Ski Bear Knitted Wool Sweater
The story begins not in 1991, when the Polo Bear made his debut, but in 1902, when President Theodore Roosevelt went on a bear hunt in Mississippi. At the end of the excursion Roosevelt had failed to fell his quarry, and an enterprising companion endeavored to tie a bear to a tree and let the president shoot it. Roosevelt declined, deeming the situation unsportsmanlike. Soon after, The Washington Post ran a cartoon of the president sparing the bear’s life, which inspired toy sellers to name stuffed bears after him. One maker of those stuffed bears? A German gentleman by the name of Richard Steiff; 112 years later, Steiff is the world’s most renowned maker of teddy bears.
Jerry Lauren, Ralph Lauren’s brother, who serves as creative director of men’s design, is a passionate collector of Steiff bears. (He estimates his collection to be at 30 to 40 bears, including six that he keeps on his bed.) In 1990, inspired by his collection, Jerry’s colleagues had a Steiff bear dressed in Jerry’s likeness—blue oxford shirt, tartan tie, cable-knit sweater—and presented it to him for his birthday. At the same time, a Western-inspired bear was presented to Ralph. (Upon seeing the two bears, as Jerry recalls, Ralph remarked, “You know what? I’m a preppy, too.”) A tradition was born, and every year both Ralph and Jerry are given a Steiff bear. The bears wear clothes inspired by, and often made in the same factories as, actual Ralph Lauren clothing. (Last year’s bear for Ralph included a watch made with the same case as an actual Ralph Lauren timepiece.) “They’re always his favorite gift,” Jerry says.

Photos by Kong from theKONGSHOP™
As with so much in the World of Ralph Lauren, what appealed to Ralph in his own life made its way to the clothes, and in 1991 the Polo Bear appeared in two very different forms. The first was an actual teddy bear (“Preppy Bear”), produced in tandem with Steiff, and massively popular from the start. The teddy bears, in a limited run of 200, sold out of the Madison Avenue flagship in one weekend. The second iteration of the bear was as an icon that eventually appeared on everything from T-shirts and denim jackets to dress shirts and ties.

Photos by Kong from theKONGSHOP™
No matter where the Polo Bear roams, he remains beloved—a whimsical, just slightly mysterious complement to our iconic signature pony. After all, as Jerry Lauren says, “Who doesn’t love a teddy bear?”

Fuzzy memories: National ads from 1994, 1991, and 1992, starring the Polo Bear in a few of his many guises
The next year, a Polo Bear wearing an American flag sweater was hand-knit onto a Polo Ralph Lauren sweater, which was available in red or navy. The sweaters went quickly, and inspired a range of more bear products later that year. You could get a turtleneck with Martini Bear, holiday sweaters with intarsia-knit skiing bears, or a crewneck sweater with an intarsia-knit golfing bear wearing a Fair Isle sweater vest, considered by its designers to be the most elaborate bear they ever produced.

Limited Edition Fifth Ave Polo Bear | Retail: $298
Over the next several years, the Polo Bear appeared in a series of national ad campaigns (see above), while Steiff produced 19 mostly limited-edition teddy bears “dressed in clothes that I wear,” as Ralph said in 2001. “The same materials, the same craftsmanship, right down to the last detail.” (Not for nothing did one ad call him “the world’s best-dressed bear.”) Also available were a handful of female bears—like Safari Bear, wearing a Collection look from the Spring 1997 Runway Show, in which Naomi Campbell famously walked. Polo Bear clothing became a cult phenomenon, peaking when Kanye West wore a red Polo Bear sweater in the photoshoot for the cover of his 2004 debut, College Dropout.
The collaboration with Steiff was ended in 2001, and production of the special-edition sweaters stopped around the same time. This winter, however, the Polo Bear is reappearing as embroidery offered on a range of customizable pieces, including our signature polo shirt. The collection of nine bears includes one all-new offering: the rakishly outdoorsy Polo Sport Bear. — Paul L. Underwood | Ralph Lauren

PAUL L. UNDERWOOD is the executive editor of Ralph Lauren Digital. He lives in Brooklyn with his wife and daughter.

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