Coca-Cola Factory
It takes a super-factory to provide a beverage with a famously secret formula consumed in over 99 percent of the populated world.
Timeline: The Evolution of the Coca-Cola Bottle
Trace the journey of the
1899
Coca-Cola first bottled under contract in Chattanooga, Tennessee. Coca-Cola President Asa Candler sells the bottling rights for $1. Bottles used at this time are straight-sided Hutchinson bottles with a metal stopper.
1906
Amber-colored and clear straight-sided bottles with an embossed logo are used by bottlers across the U.S. In 1906, a diamond shaped label is added to make the bottle stand out from competitors.
1915
The tremendous success and growth of Coca-Cola encourages competitors to try to imitate Coke by offering bottles with slight variations on the trademarked name and distinctive script logo. The now famous Coca-Cola contour bottle is patented in 1915 by the Root Glass Company of Terre Haute, Indiana. The creative brief given to Root called for a bottle that could be recognized when broken on the ground or by touch in the dark.
1950
Coca-Cola becomes the first commercial product to appear on the cover of Time magazine. The appearance solidifies Coca-Cola as an international brand. The magazine originally asks to place long-time Company leader Robert Woodruff’s image on the cover, but he refuses, saying the brand is the important thing and Coca-Cola itself should be featured.
1957
Coca-Cola contour bottles are printed with a white label featuring both trademarks, Coca-Cola and Coke. Previously the trademark Coca-Cola had been blown in glass lettering on the bottle.
1960
12-ounce aluminum Coca-Cola cans are introduced in the U.S. Early can graphics include an image of the Coca-Cola bottle so customers wil recognize it as the same beverage they enjoy from a bottle.
1977
The Coca-Cola bottle is granted registration as a trademark, a designation awarded to few other packages. A previous study showed that less than 1% of Americans could not identifiy a bottle of Coke by shape alone.
2009
Coca-Cola introduces the “plant bottle” —100% recyclable and made with up to 30% renewable, plant-based material.
No comments:
Post a Comment
"Be as smart as you can, but remember that it is always better to be wise than to be smart."